ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the power to market the store the way you want to.
It may seem simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Email Guidelines
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any item or service built upon HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a catch, though. Not all email templates can be used with RSS feed.
When you select the template, make sure to find one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it will be used as the one for any future newsletters.
It is attainable to discover data such as CTA when you change one particular aspect of the design. You can test this by trying out three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select and mix segments.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Email Guidelines
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the details, it’s also feasible to upload them instead. It will speed up the process so you don’t have to stress. They will accept the following file types for import:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Email Guidelines
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In one way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you will make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Email Guidelines
What is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. If you’re a novice or veteran you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.