ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the option of marketing the store the way you want to.
In writing, this may appear simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Email Header Width
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is sent to the subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
So when you choose the template, make sure you choose one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and will be used to determine the best option to send out future emails.
It is attainable to discover data such as CTA when you alter one particular aspect in the layout. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on what they accomplish it is possible to use Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Email Header Width
When a subscriber clicks a link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the data, it is also possible to import them instead. It speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Email Header Width
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign and see where they came from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part, customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive and you will make the most of the campaign you develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Email Header Width
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs or digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.