ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the option of marketing the store in the way you wish to.
In writing, this might appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Email List Requires Double Opt In
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any item or service built upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated style. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.
When you select the template, make certain to select one that can also work with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis to send out future newsletters.
It is attainable to discover information such as CTA when you change an element of the design. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber Email List Requires Double Opt In
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process so that you don’t experience the anxiety. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line , or creating your own. If you create one, you must wait for verification from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Email List Requires Double Opt In
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of budget to invest in. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Email List Requires Double Opt In
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.