AWeber Email Marketing Specialists

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ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the power to market the store the way you want to.

On paper, it might seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.

Today, even a static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Email Marketing Specialists

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based upon HTML templates. As an online platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the data through their statistics.

AWeber Email Marketing Specialists

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated look. You can tweak the colors, font, or style. When you can, coding your own template also works.

RSS for Email Templates

For those running blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.

There’s a catch, though. Not all email templates work with an RSS feed.

So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to give their details.

You can create the heading and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Bonus points for having the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and can be used as the one to send out future email campaigns.

It is attainable to discover information like CTA when you change a particular part or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.

The workaround they have at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you gather will be useful for future campaigns. Based on the type of campaign they are it is possible to use Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Email Marketing Specialists

If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using an online form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for confirmation by your Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Email Marketing Specialists

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This makes sure that users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to essential vital features.

The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.

If you are enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you’ll develop.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Frequently asked questions (FAQs) AWeber Email Marketing Specialists

What exactly is Aweber?

The Aweber platform for email marketing is designed for companies as well as digital marketing. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to ensure seamless integration.

Does Aweber provide support for customers?

They do. The customer service of Aweber is accessible during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with an online form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns within Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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