ECommerce and Email Marketing go in tandem. When you manage an online store, you have the power to market the store however you would like to.
It may sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Email Markting Review
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern style. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates are compatible with RSS feeds.
When you select a template, be sure to find one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and is used to determine the best option for future email campaigns.
It’s possible to find details like CTA when you change one particular aspect of the design. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Email Markting Review
If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds the process and you don’t have to stress. They will accept the following file types when they import:
You can choose between using a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll have their help. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Email Markting Review
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign and see where they came from. In some way or other, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part, service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Email Markting Review
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.