ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the option of marketing the store however you would like to.
On paper, it may sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Email Optin Form Below Posts
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any item or service based upon HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions taking away from the registration form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it is utilized as the basis to send out future newsletters.
It’s possible to find information like CTA when you change an element or design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on what they accomplish you could make use of Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Email Optin Form Below Posts
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via the form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process , so you don’t have to anxiety. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Email Optin Form Below Posts
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you will make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Email Optin Form Below Posts
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours via phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.