ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the power to market the store however you would like to.
It may appear easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Email Privicey Policey
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can change the color as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it is used as the one for future email campaigns.
It is attainable to discover information like CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, and so on. AWeber Email Privicey Policey
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them. This speeds up the process , so that you don’t experience the tension. They will accept the following file types when importing:
You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you have to wait for verification from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Email Privicey Policey
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and the source of these data. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part, service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Email Privicey Policey
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.