AWeber Email Series

aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you’ll have the option of marketing the store the way you want to.

It might seem easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.

Today, even a static newsletters aren’t enough to attract interest. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber the way it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Email Series

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any service or product built on HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the information through their stats.

AWeber Email Series

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated look. You can alter the colors, font, or style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.

There’s a caveat. Some email template templates can be used with an RSS feeds.

When you select the template, make sure you choose one that is compatible with them. If not, the template can be used without them.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to give their details.

The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Plus points for including the landing page of in an email-marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and will be utilized as the basis for any future emails.

It is attainable to discover data like CTA when you alter one particular aspect of the design. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.

There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To segment the data, you have to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users select to mix and match segments.

The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you gather here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Email Series

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them. It speeds up the process so that you don’t experience the tension. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Email Series

If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In one way or another these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to vital features.

The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you make.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Email Series

What is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or code to make the integration smooth.

Does Aweber have customer service?

They offer it. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through the form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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