ECommerce and Email Marketing go together. When you manage the online business, you’ll have the option of marketing the store however you would like to.
In writing, this could appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Email Service Reviews
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product based on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feed.
So when you choose a template, be sure you choose one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and can be utilized as the basis for future newsletters.
There is a possibility of locating information such as CTA when you alter a particular part of the design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Depending on what they do you could use Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Email Service Reviews
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via an online form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed the process and you won’t feel the anxiety. They accept these file types for import:
You have the option of using a pre-generated subject line or making your own. Except when making one, you must wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Email Service Reviews
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can benefit from the campaign you will make.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Email Service Reviews
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber have customer service?
They do. The customer service of Aweber is accessible during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.