ECommerce and Email Marketing go in tandem. In running the online business, you have the power to market the store however you would like to.
On paper, it could appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Email Software
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Being an online platform, it makes use of automation to create a simple campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and is used to determine the best option for any future email campaigns.
There is a possibility of locating details such as CTA when you change an element in the layout. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, and so on. AWeber Email Software
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. While you can manually input the data, it is also feasible to upload them. It will speed up the process so that you don’t experience the stress. They will accept the following file types when importing:
You have the option of using an already-generated subject line or creating your own. Except when making one, you must wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or email, you can have their help. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Email Software
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign in action and where they come from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Email Software
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.