ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the power to market the store in the way you wish to.
On paper, it could appear simple, but it’s not. You engage with customers, go through social media reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Email Spy
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service built on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern look. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat. Some email template templates work with an RSS feed.
When you select the template, make certain to select one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Bonus points for having a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Consider live results from surveys as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be utilized as the basis for future newsletters.
It is attainable to discover details like CTA when you alter a particular part or design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber Email Spy
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them. It speeds up the process , so that you don’t experience the tension. It will accept these types of files when they import:
You can choose between making use of a pre-generated subject line or creating your own. If you create one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Email Spy
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. One way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Email Spy
What exactly is Aweber?
An email-based marketing service is a must for companies and digital marketers. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They can. The customer service of Aweber is accessible during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.