ECommerce and Email Marketing go together. When you manage an online store, you’re given the power to market the store the way you want to.
In writing, this could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Email Suppresion Text File
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service built on HTML templates. As an online platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates can be used with RSS feeds.
So when you choose the template, make certain to select one that is compatible with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.
You can create the heading and font, style and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and can be used as the one to send out future email campaigns.
It’s possible to find information like CTA when you alter an element in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Email Suppresion Text File
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. While you can manually input the details, it’s also possible to import them. It speeds the process and you don’t have to tension. They will accept the following file types when they import:
You have the decision of using a pre-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Email Suppresion Text File
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and where they come from. One way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part, service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will make the most of the campaign you will create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Email Suppresion Text File
What exactly is Aweber?
An email-based marketing service is a must for businesses or digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.