ECommerce and Email Marketing go together. In running your own online shop, you’ll have the power to market the store the way you want to.
On paper, it might seem easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Email Templates Resize, Too Large
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based in HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated style. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Not all email templates can be used with RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it can be used as the one for future newsletters.
There is a possibility of locating information such as CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do it is possible to use Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Email Templates Resize, Too Large
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via an online form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process so that you don’t experience the tension. They will accept the following file types for import:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Email Templates Resize, Too Large
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to essential vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you create.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Email Templates Resize, Too Large
What is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide customer support?
They can. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.