ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the power to market the store in the way you wish to.
On paper, it may seem simple, but it’s not. You engage with customers, go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Email Tutorial
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built in HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern style. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and is used as the one for any future emails.
It’s possible to find information like CTA when you change an element in the layout. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. AWeber Email Tutorial
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them. This speeds the process and you don’t have to anxiety. They accept these file types for import:
You can choose between making use of an already-generated subject line or making your own. If you create one, you have to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Email Tutorial
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign in action and the source of these data. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you will create.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Email Tutorial
What exactly is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber have customer service?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.