ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the power to market the store in the way you wish to.
In writing, this might sound simple, but it’s not. You engage with customers, go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Email Uploader
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh style. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
So when you choose a template, be sure you choose one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and can be used to determine the best option for future email campaigns.
It’s possible to find information such as CTA in the event that you change an element in the layout. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Depending on what they do you could use Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Email Uploader
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts via the form. While you can manually input the details, it’s also possible to import them. It speeds the process and you don’t have to tension. It will accept these types of files when they import:
You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Email Uploader
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you mail an email. Features like A/B testing may not be available, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign in action and where they came from. In some way or other these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you will make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Email Uploader
What is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. If you’re a novice or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.