AWeber Email With Video

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the option of marketing the store the way you want to.

It may appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.

Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber, how email marketing works, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Email With Video

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.

AWeber Email With Video

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.

RSS for Email Templates

For bloggers who have blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.

When you select a template, be certain to select one that works with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can design the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Bonus points for having the landing page of an email marketing platform at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within an email. Think live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and can be used as the one for future newsletters.

It is attainable to discover data like CTA when you alter an element or design. It is possible to test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.

There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you have to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.

The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather will be useful for future campaigns. Depending on what they do you could use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Email With Video

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to create lists of up to 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them. This speeds the process and you won’t feel the stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Email With Video

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. One way or another, these additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to the most essential features.

The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand this.

When subscribed to an paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you will develop.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Email With Video

What is Aweber?

Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to facilitate the integration.

Does Aweber have support for customers?

They do. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with a form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.

What are the campaigns that work within Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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