ECommerce and Email Marketing go together. In running the online business, you have the power to market the store the way you want to.
On paper, it might sound easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Embed Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern appearance. You can change the color, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and will be utilized as the basis to send out future newsletters.
It is attainable to discover information like CTA when you alter an element of the design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on what they accomplish it is possible to utilize Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Embed Form
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process , so you don’t have to tension. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Embed Form
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you send an email. Features like A/B testing won’t be usable, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and the source of these data. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part, customer service is readily available. For those with no marketing background the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Embed Form
What is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.