ECommerce and Email Marketing go in tandem. In running an online store, you have the option of marketing the store however you would like to.
On paper, it might seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Embed Pdf Download
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based in HTML templates. Being a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated appearance. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS feed to Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Some email template templates can be used with RSS feed.
When you select a template, be sure to find one that works with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used as the one to send out future email campaigns.
There is a possibility of locating information such as CTA when you alter one particular aspect or design. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on what they accomplish it is possible to utilize Aweber for better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Embed Pdf Download
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them. It will speed up the process , so that you don’t experience the tension. They accept these file types when importing:
You have the option of using a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Embed Pdf Download
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Embed Pdf Download
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer service?
They offer it. The customer service of Aweber is available during working hours by phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.