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aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you have the option of marketing the store the way you want to.

In writing, this might appear simple, but it’s not. You engage with customers and go through social media reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.

These days, even the static newsletters aren’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Embedd Survey Form

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product built on HTML templates. As a platform uses automation to make a streamlined campaign. After the email is sent to recipients, you can look at the information through their stats.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern style. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.

RSS for Email Templates

For those running a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.

There’s a caveat. Some email template templates work with RSS feed.

So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Also, points for incorporating the landing page of an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content within the email itself. Imagine live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and can be used as the one to send out future newsletters.

It’s possible to find details like CTA when you change one particular aspect in the layout. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.

The solution they can use at least is sending emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you get will be useful for future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, and so on. AWeber Embedd Survey Form

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create lists of up to 10 contacts using the form. Although you can manually enter the information, it’s possible to import them instead. This speeds the process and you don’t have to tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or making your own. If you create one, you must wait for confirmation by your Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Embedd Survey Form

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or via email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In one way or another, these additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to the most essential features.

The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.

When subscribed to an paid plan, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you develop.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Embedd Survey Form

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to ensure seamless integration.

Does Aweber provide support for customers?

They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using a form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.

What are the campaigns that work within Aweber?

Campaigns on Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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