ECommerce and Email Marketing go in tandem. In running an online store, you have the power to market the store however you would like to.
On paper, it might appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Embedded Video
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern style. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a catch, though. Some email template templates work with RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and can be used to determine the best option for any future newsletters.
It is attainable to discover information such as CTA in the event that you change a particular part of the design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do it is possible to use Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, sales made, and so on. AWeber Embedded Video
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them. This speeds up the process so that you don’t experience the stress. They accept these file types when importing:
You can choose between using an already-generated subject line or making your own. If you create one, you need to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Embedded Video
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of budget to invest in. The best part, the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Embedded Video
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber offer customer support?
They can. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.