ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store the way you want to.
On paper, it might seem simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Employee Reviews
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based upon HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh style. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run blogs, you can change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates are compatible with RSS feed.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it will be used as the one for any future emails.
It is attainable to discover details such as CTA when you change a particular part or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do it is possible to make use of Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Employee Reviews
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also easy to transfer them. This speeds the process and you won’t feel the stress. They will accept the following file types when importing:
You have the decision of making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Employee Reviews
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they come from. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Employee Reviews
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.