ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store the way you want to.
On paper, it could seem easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Es Gratis?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.
When you select a template, be certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it will be utilized as the basis to send out future email campaigns.
It’s possible to find data like CTA when you change a particular part of the design. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Es Gratis?
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and you don’t have to anxiety. It will accept these types of files when importing:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you have to wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Es Gratis?
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and where they came from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part, customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you will make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Es Gratis?
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.