ECommerce and Email Marketing go together. In running your own online shop, you’re given the ability to promote your store in the way you wish to.
In writing, this could appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Examples Of Emails Sent
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. As a platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat. Some email template templates work with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Imagine live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and will be utilized as the basis for future newsletters.
It’s possible to find details like CTA when you change one particular aspect or design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Depending on what they do you could make use of Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, and so on. AWeber Examples Of Emails Sent
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via an online form. While you can manually input the details, it’s also feasible to upload them. It will speed up the process , so you won’t feel the tension. It will accept these types of files when importing:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Examples Of Emails Sent
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign in action and where they came from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part, service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Examples Of Emails Sent
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer customer support?
They can. The customer service of Aweber is accessible during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.