ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the option of marketing the store the way you want to.
In writing, this might sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Examples
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated style. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it will be utilized as the basis for future newsletters.
There is a possibility of locating data such as CTA in the event that you change a particular part or design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Examples
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts via an online form. While you can manually input the information, it’s possible to import them. It speeds up the process , so you don’t have to stress. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line or making your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Examples
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via phone, chat or email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you send an email. Features like A/B testing may not be available, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part, service for customers is always available. For those with no marketing background the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Examples
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber provide customer support?
They can. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.