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aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the ability to promote your store the way you want to.

It could appear simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.

Today, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Exclude List

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any service or product built on HTML templates. As a platform uses automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the website.

There’s a catch, though. Some email template templates work with an RSS feeds.

If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will still work without them.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and color. Images can be utilized to create a page that will look professional to potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Bonus points for having on a landing page an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and will be utilized as the basis for any future email campaigns.

It’s possible to find data such as CTA when you alter a particular part in the layout. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variations as the industry standard.

There’s no limitation in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.

The workaround they have at the very least is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you get will be useful in future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Exclude List

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the data, it is also feasible to upload them instead. It speeds the process and that you don’t experience the tension. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by Aweber. Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Exclude List

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign in action and where they came from. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to the most essential features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.

When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you will make.

Aweber is a great choice for email marketing for any beginning marketer or businessperson.

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Most Frequently Asked Questions (FAQs) AWeber Exclude List

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses and digital marketers. If you’re a novice or veteran you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.

Does Aweber provide customer service?

They do. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through a form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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