ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the ability to promote your store the way you want to.
On paper, it could appear easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Exit Popup Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service built upon HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
So when you choose a template, be sure you choose one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. All it does is allow users to provide their information.
You can design the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one does the best job, and is utilized as the basis to send out future emails.
It’s possible to find details such as CTA in the event that you change an element or design. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could use Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Exit Popup Form
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them. It will speed the process and that you don’t experience the tension. It will accept these types of files for import:
You have the decision of choosing a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Exit Popup Form
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you send an email. Features like A/B testing may not be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part is that customer service is readily available. For those who have no marketing background the Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Exit Popup Form
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.