ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the ability to promote your store the way you want to.
In writing, this may seem straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Export Lists
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. Being an online platform, it makes use of automation to create a simple campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh style. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. Not all email templates work with an RSS feeds.
So when you choose a template, be sure to find one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is used as the one for future newsletters.
There is a possibility of locating information like CTA in the event that you change a particular part of the design. It is possible to test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Export Lists
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. While you can manually input the details, it’s also possible to import them. It will speed up the process , so that you don’t experience the tension. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line or creating your own. Except when making one, you have to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or email, you can get their input. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Export Lists
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that customer service is readily available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Export Lists
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber have customer support?
They do. The customer service of Aweber is available during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.