ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the power to market the store however you would like to.
On paper, it might appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Export Template
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern appearance. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use a template, be sure to find one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it can be used as the one to send out future email campaigns.
There is a possibility of locating details like CTA when you alter an element in the layout. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on the type of campaign they are, you can use Aweber for better results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Export Template
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them. It speeds up the process , so you won’t feel the stress. They accept these file types for import:
You have the option of using a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Export Template
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see where they came from. In one way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The greatest part is that service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan It’s affordable too. Not too much and you will benefit from the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Export Template
What is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. If you’re a novice or veteran, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.