ECommerce and Email Marketing go together. If you own your own online shop, you’re given the ability to promote your store in the way you wish to.
On paper, it may appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Exporting Data
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based upon HTML templates. As a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates are compatible with an RSS feeds.
When you select a template, be certain to select one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it can be utilized as the basis to send out future newsletters.
It is attainable to discover details such as CTA when you alter a particular part or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, and so on. AWeber Exporting Data
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the tension. They accept these file types when they import:
You can choose between using an already-generated subject line or creating your own. Except when making one, you have to wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Exporting Data
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign and see where they come from. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The best part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan It’s affordable too. The cost is not excessive and you will benefit from the campaign you make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Exporting Data
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber have customer support?
They can. Customer support on Aweber is available during business hours via phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.