ECommerce and Email Marketing go together. If you own an online store, you’re given the ability to promote your store however you would like to.
It could seem simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Extension Not Working In Joomla 3.4.5
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based on HTML templates. As an online platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates are compatible with an RSS feeds.
When you select the template, make certain to select one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Also, points for incorporating a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be used to determine the best option for any future emails.
It is attainable to discover details like CTA in the event that you change an element or design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Extension Not Working In Joomla 3.4.5
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. It speeds up the process , so that you don’t experience the stress. They will accept the following file types when importing:
You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or email, you can get their input. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Extension Not Working In Joomla 3.4.5
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you create.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Extension Not Working In Joomla 3.4.5
What is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. Whether you are a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber have customer support?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.