ECommerce and Email Marketing go together. When you manage your own online shop, you have the option of marketing the store the way you want to.
On paper, it might sound simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Facebook Adds Too Many Profiles
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product built in HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s a feature they need to work on as time passes. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it is used to determine the best option for future newsletters.
It is attainable to discover data like CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Facebook Adds Too Many Profiles
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process , so you won’t feel the stress. It will accept these types of files for import:
You have the option of using a pre-generated subject line , or creating your own. If you create one, you need to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or email, you can get their input. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Facebook Adds Too Many Profiles
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In some way or other the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The best part, service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you will develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Facebook Adds Too Many Profiles
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.