ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the power to market the store however you would like to.
In writing, this could sound simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Facebook Opt-In
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service that are based upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated appearance. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates are compatible with RSS feed.
When you select a template, be sure to find one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Imagine live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and will be utilized as the basis to send out future newsletters.
It’s possible to find details like CTA when you change one particular aspect or design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Facebook Opt-In
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. While you can manually input the information, it’s possible to import them instead. This speeds up the process so you don’t have to anxiety. It will accept these types of files when they import:
You have the option of using an already-generated subject line or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Facebook Opt-In
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. One way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part, service for customers is always available. For those with no marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Facebook Opt-In
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.