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aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.

It could seem easy, but it isn’t. Customers interact with you and go through social media and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Facebook Pixel

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based in HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh look. You can change the color and fonts, or even the style. When you can, coding your own template also works.

RSS feed to Email Templates

If you run a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.

So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.

You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Plus points for including a landing page for the email marketing system at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and will be used as the one for future email campaigns.

It is attainable to discover information such as CTA in the event that you change an element in the layout. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.

The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The data you collect will be useful for future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. AWeber Facebook Pixel

When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create a list of up to 10 contacts via a form. Although you can manually enter the information, it’s feasible to upload them. It will speed up the process , so you don’t have to tension. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or creating your own. If you create one, you must wait for verification from Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Facebook Pixel

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign and see where they come from. In some way or other these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to the most essential features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The best part, customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Facebook Pixel

What is Aweber?

An email-based marketing service is a must for businesses as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to facilitate the integration.

Does Aweber offer support for customers?

They offer it. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with a form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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