ECommerce and Email Marketing go together. If you own your own online shop, you’re given the option of marketing the store the way you want to.
It could seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Fetures
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat. Some email template templates can be used with RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s a feature they must work on as time goes by. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be utilized as the basis to send out future email campaigns.
It’s possible to find details like CTA when you change a particular part of the design. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Depending on what they do it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber Fetures
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them instead. This speeds up the process , so you don’t have to tension. They accept these file types when they import:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or email, you can get their input. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Fetures
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part, service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you create.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Fetures
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide support for customers?
They can. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.