ECommerce and Email Marketing go together. If you own an online store, you’ll have the ability to promote your store in the way you wish to.
It might seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Field Names
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based upon HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and is used as the one for any future email campaigns.
It’s possible to find details like CTA when you change one particular aspect in the layout. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Field Names
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them. This speeds up the process so you won’t feel the anxiety. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line , or creating your own. Except when making one, you must wait for verification by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Field Names
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The best part, service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Field Names
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during working hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.