ECommerce and Email Marketing go together. In running the online business, you’ll have the power to market the store however you would like to.
It may sound easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Finance Regulation
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product built in HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Bonus points for having the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it will be used to determine the best option for any future email campaigns.
It is attainable to discover details such as CTA when you change a particular part of the design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, and so on. AWeber Finance Regulation
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. While you can manually input the information, it’s feasible to upload them. This speeds the process and you won’t feel the anxiety. They accept these file types when they import:
You have the option of using a pre-generated subject line or creating your own. Except when making one, you must wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Finance Regulation
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign in action and the source of these data. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Finance Regulation
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during working hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.