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aweber-review

ECommerce and Email Marketing go together. If you own an online store, you’ll have the option of marketing the store in the way you wish to.

It might appear simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter is not enough to draw attention. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Findsubscriber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service based in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.

There’s a catch, though. Not all email templates are compatible with RSS feeds.

So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could be used without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to give their details.

You can design the heading and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it will be used to determine the best option for future newsletters.

It is attainable to discover information like CTA in the event that you change an element or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you have to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.

The method they use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better results.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Findsubscriber

When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to create lists of up to 10 contacts using an online form. While you can manually input the data, it is also possible to import them. It speeds up the process so you won’t feel the anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or making your own. Except when making one, you need to wait for verification by the Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Findsubscriber

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This will ensure that people know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support by phone, chat, or via email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to vital features.

The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you’ll create.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Commonly Asked Questions (FAQs) AWeber Findsubscriber

What is Aweber?

Aweber is an email marketing platform for entrepreneurs and digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to facilitate the integration.

Does Aweber provide customer service?

They can. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using an online form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.

How do campaigns work in Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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