ECommerce and Email Marketing go together. In running your own online shop, you’re given the ability to promote your store in the way you wish to.
In writing, this could seem straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber First Name Only On Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based in HTML templates. As an online platform uses automation to create a simple campaign. After the email is sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
When you select a template, be sure you choose one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is used to determine the best option for future emails.
It’s possible to find details such as CTA when you alter a particular part or design. You can test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber First Name Only On Form
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process , so you don’t have to tension. It will accept these types of files for import:
You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber First Name Only On Form
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you send an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign and see where they come from. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber First Name Only On Form
What exactly is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is available during working hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.