ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the ability to promote your store the way you want to.
In writing, this may sound simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Fix Mobile Formatting Of Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service built in HTML templates. As a platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern look. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat. Some email template templates work with RSS feed.
When you select a template, be certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are hindering the registration form. All it does is allow users to provide their information.
You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and is used to determine the best option for future emails.
It is attainable to discover details like CTA when you alter an element of the design. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect here can be used in future campaigns. Depending on what they do, you can utilize Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Fix Mobile Formatting Of Email
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them instead. It speeds the process and you won’t feel the stress. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Fix Mobile Formatting Of Email
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign in action and where they came from. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan It’s affordable too. Not too much, and you can benefit from the campaign you develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Fix Mobile Formatting Of Email
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.