ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the option of marketing the store in the way you wish to.
It may sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Follow Up Sent Report
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built in HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern style. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
When you select the template, make sure to find one that works with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Think live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and is used to determine the best option for any future email campaigns.
It is attainable to discover details like CTA when you change a particular part of the design. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Depending on what they do, you can use Aweber to get better results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Follow Up Sent Report
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process so that you don’t experience the stress. It will accept these types of files when they import:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Follow Up Sent Report
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign and see the source of these data. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll get the best out of the campaign you will create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Follow Up Sent Report
What is Aweber?
Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.