ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the ability to promote your store the way you want to.
On paper, it could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Follow Up Series Copy Messages
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product based upon HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. Some email template templates can be used with RSS feeds.
If you decide to use the template, make sure to find one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and is used as the one for future email campaigns.
It’s possible to find details such as CTA when you alter a particular part or design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select and mix segments.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Follow Up Series Copy Messages
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them. It will speed the process and that you don’t experience the stress. They accept these file types when they import:
You have the option of using a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Follow Up Series Copy Messages
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and the source of these data. In one way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Follow Up Series Copy Messages
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.