ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the ability to promote your store however you would like to.
On paper, it may appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Follow Up Vs Campaigns
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built on HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern look. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. Some email template templates can be used with RSS feeds.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s a feature they need to work on as time passes. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and can be used as the one for any future email campaigns.
It’s possible to find data like CTA in the event that you change an element in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The workaround they have at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on what they accomplish it is possible to use Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber Follow Up Vs Campaigns
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them instead. This speeds the process and you won’t feel the stress. It will accept these types of files when they import:
You have the decision of using an already-generated subject line or creating your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Follow Up Vs Campaigns
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and the source of these data. One way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will get the best out of the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Follow Up Vs Campaigns
What is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. If you’re a novice or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They can. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.