ECommerce and Email Marketing go together. If you own the online business, you have the ability to promote your store in the way you wish to.
In writing, this may appear straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Footer Graphic
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern style. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
So when you choose a template, be sure you choose one that works with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and will be used as the one to send out future email campaigns.
There is a possibility of locating information like CTA when you alter one particular aspect in the layout. You can test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. AWeber Footer Graphic
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process , so you don’t have to tension. They accept these file types when importing:
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Footer Graphic
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign and see where they come from. In one way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Footer Graphic
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They can. Customer service on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.