AWeber For Clients

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ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the option of marketing the store however you would like to.

In writing, this could seem straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.

Today, even a static newsletter isn’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber For Clients

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any service or product built upon HTML templates. Since it is an online platform uses automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.

AWeber For Clients

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh style. You can alter the colors, font, or style. When you can, coding your own template this is also possible.

RSS to Email Templates

If you run a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.

There’s a caveat, however. Some email template templates are compatible with RSS feeds.

When you select a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s just a way to let subscribers to give their details.

You can create the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Bonus points for having the landing page of the email marketing system at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it can be used as the one to send out future newsletters.

It’s possible to find data like CTA in the event that you change one particular aspect or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.

The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, etc. AWeber For Clients

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the details, it’s also possible to import them. This speeds up the process so you don’t have to tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you must wait for verification by your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber For Clients

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people know what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign in action and where they came from. In some way or other, these additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much, and you can benefit from the campaign you will make.

Aweber could be the best choice for email marketing tool for all marketer or businessperson.

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Frequently asked questions (FAQs) AWeber For Clients

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or programming to facilitate the integration.

Does Aweber have support for customers?

They can. The customer service of Aweber is accessible during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with a form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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