ECommerce and Email Marketing go together. In running the online business, you have the option of marketing the store however you would like to.
On paper, it could appear simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber For Dummies
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. Being an online platform uses automation to create a simple campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh style. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it can be used to determine the best option for any future email campaigns.
It’s possible to find details such as CTA when you change one particular aspect in the layout. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The solution they can use at least is sending emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber For Dummies
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them. It speeds up the process , so you won’t feel the stress. They will accept the following file types when they import:
You have the decision of using an already-generated subject line or making your own. Except when making one, you have to wait for verification by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber For Dummies
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they came from. One way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber For Dummies
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber have customer service?
They can. Customer service on Aweber is accessible during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.