ECommerce and Email Marketing go together. When you manage an online store, you’ll have the ability to promote your store the way you want to.
On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber For Emails
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Being an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. Some email template templates are compatible with RSS feed.
When you select the template, make certain to select one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and can be used as the one for future newsletters.
There is a possibility of locating information like CTA in the event that you change one particular aspect of the design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do you could use Aweber for better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber For Emails
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using a form. While you can manually input the information, it’s possible to import them instead. This speeds up the process , so you don’t have to tension. They will accept the following file types when they import:
You have the option of making use of an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber For Emails
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by phone, chat or via email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign and see the source of these data. In some way or other the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber For Emails
What is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.