ECommerce and Email Marketing go together. In running an online store, you’ll have the ability to promote your store however you would like to.
On paper, it could seem straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber For Event Registration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated appearance. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Also, points for incorporating a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and will be utilized as the basis for future email campaigns.
It’s possible to find details such as CTA when you change an element or design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber For Event Registration
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process so you won’t feel the anxiety. They will accept the following file types when they import:
You have the decision of making use of an already-generated subject line or making your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from them. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber For Event Registration
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they came from. In some way or other the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The best part, customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid plan It’s affordable too. Not too much and you will get the best out of the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber For Event Registration
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses and digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during working hours by phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.