ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the ability to promote your store however you would like to.
On paper, it could sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber For Mlm
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any item or service built on HTML templates. Since it is a platform uses automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated look. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
When you select a template, be sure you choose one that can also work with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it will be utilized as the basis for future newsletters.
It is attainable to discover details like CTA when you change a particular part or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. AWeber For Mlm
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them. It will speed the process and you don’t have to anxiety. It will accept these types of files for import:
You have the option of using a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber For Mlm
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing may not be available, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see the source of these data. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber For Mlm
What is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They can. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.