ECommerce and Email Marketing go in tandem. When you manage an online store, you have the option of marketing the store in the way you wish to.
It may sound easy, but it isn’t. You engage with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber For Multiple Users
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
If you decide to use a template, be certain to select one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and can be utilized as the basis for any future email campaigns.
There is a possibility of locating details like CTA in the event that you change one particular aspect in the layout. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose and mix segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Depending on what they do you could use Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber For Multiple Users
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the data, it is also possible to import them. This speeds the process and you don’t have to stress. They accept these file types when importing:
You have the option of using a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber For Multiple Users
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber For Multiple Users
What is Aweber?
Aweber is an email marketing platform for companies and digital marketers. If you’re a novice or experienced, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber offer customer service?
They do. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.