ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the power to market the store in the way you wish to.
It could appear straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber For Separate Users
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh appearance. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use the template, make sure to find one that can also work with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and is utilized as the basis for future newsletters.
It is attainable to discover information such as CTA in the event that you change a particular part in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, and so on. AWeber For Separate Users
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the data, it is also easy to transfer them. It will speed up the process , so you won’t feel the anxiety. It will accept these types of files when importing:
You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber For Separate Users
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign and see where they came from. One way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you will develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber For Separate Users
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or code to facilitate the integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.